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Getting Ahead Means Learning from Those Who Are Leading
 Derek Yach , Senior Vice President of Global Health Policy - PepsiCo
Session Summary: Transforming Business: Meeting Long-term Needs of Society and its Shareholders
For decades the mantra of needing to have a strong sole focus on short term financial returns as the way companies are judged has dominated. Leading companies, major academic groups, NGOs and development agencies now see that a new path is needed that gives greater weight to the purpose of companies in addressing societal needs that goes beyond their immediate bottom-line. The transformation underway is epitomized by new business models being advanced; by substantive changes underway within companies; and by new approaches being advanced by the United Nations and the World Economic Forum. It rests on the ability of people in these institutions to lead change in new ways. Bio for Derek Yach
 Mohan Sawhney , McCormick Tribune Professor of Technology and Director, Center for Research in Technology Innovation - Kellogg School of Management and Author, "Collaborating with Customers to Create" and "The Global Brain"
Session Summary: Value Proposition Excellence in Product Development and Marketing
This Keynote around Discovery will address an end-to-end framework for the conception, refinement, development and communication of the value proposition in the product lifecycle. The importance of crafting a value proposition vision at the very outset of product development and the power of the value proposition as an alignment engine between engineering, product management and product marketing will be demonstrated. Examples from actual implementations of these ideas based on work with leading companies like Microsoft, DuPont and Cisco System will be shared. - The Value Proposition Framework
- Evolving the Value Proposition from Ideation to Commercialization
- Value Propositions and Cross-Functional Alignment in Product Development
Bio for Mohan Sawhney
 Dan Pink, Business Guru and Best-selling Author of "DRIVE" and "A Whole New Mind"
Session Summary: Managing Resources for Success: Developing the NPD Workforce for 2015
In this Keynote speech, Daniel Pink, New York Times bestselling author of Drive and A Whole New Mind will share the implications of globalization, abundance and automation and, the innate human desire to learn, create, and better the world. The significance of the transformation of work from linear and routine into conceptual tasks such as the development of new processes, products, and markets cannot be overstated. Companies large and small are engaged in global competition for talent which can deliver commercial success in these times of new economic realities. He will propose that commercial success will only be found on the road of high concept / high touch minds motivated by autonomy, mastery and purpose. - Why the dominance of left brain activities and of the techniques to motivate these activities is waning as a source for business success
- Why success is becoming increasingly linked to the ability of employees to solve complex non-linear challenges such as discovering new business opportunities, developing new solutions, delivering competitive offerings
- Understand the linkage between the new realities of 2010 and how to motivate the type of work required to address these new realities
- How to use the three elements of enduring motivation--autonomy, mastery , and purpose--to address the needs of today's NPD workforce
- Tips and tools for deploying enduring motivation into your organization.
(Abstract written by the PDMA)
Bio for Dan Pink
 Jackie Yeaney, Executive Vice President and Chief Marketing Officer - Premiere Global Services (PGi)
Session Summary: Unconventional Wisdom: Delivering A New Product, To A New Customer, Through New Channels All At The Same Time
With significant pressure on the teleconferencing industry, PGi launched an effort in 2008 to build a next generation voice, web and video conferencing product. After an intense journey of discovery and development, the marketing team at PGi faced the challenge of delivering a revolutionary new product to new customers, through new channels in an economic environment dramatically different from what has driven the historical success of PGi’s core products. Conventional wisdom might suggest focusing delivery on a single dimension, but business realities required a new product, new customer, and new channels all at the same time. With lessons fresh from product launch, Jackie Yeaney, PGi’s Chief Marketing Officer, will share her insights, learnings and best practices for delivering products to achieve commercial success. - Be Prepared. How something broken in your industry plus an economic downturn can lead to your best opportunities for growth
- Invest in Discovery. Why the Discovery process is more critical to commercial success than the Delivery process
- Embrace Obsolescence. Given the choice, why planned obsolescence is better than unplanned obsolescence and why it’s so hard to do
- Make lemonade. New products, new customers, and new channels at the same time? How a changing market requires a bold response
Bio for Jackie Yeaney  Janet A. Carr , Senior Vice President, Strategy and Customer Engagement - Coach, Inc.
Session Summary: From Today’s Insights to Tomorrow’s Products: The Global Product Development Challenges at Coach
Coach, Inc. strives to give its customers “accessible luxury” and, above all, a product that is stylish and made well from quality components. Coach has made it a priority to offer new products every single month, in an effort keep shoppers constantly interested, and to encourage multiple purchases. It’s a strategy that has kept the company ahead of the curve during the recent recession.
Keynote Biographies:
Bio for Derek Yach Derek Yach is Senior Vice President of Global Health Policy at PepsiCo where he leads the internal Global Human Sustainability Task Force and engagement with major international policy, research and scientific groups. Previously he has headed global health at the Rockefeller Foundation, been Professor of Public Health and head of the Division of Global Health at Yale University, and is a former Executive Director of the World Health Organization (WHO). Dr. Yach has spearheaded several major efforts to improve global health. At the WHO he served as cabinet director under Director-General Gro Harlem Brundtland. Dr. Yach helped place tobacco control, nutrition and chronic diseases such as diabetes and heart disease prominently on the agenda of governments, non-governmental organizations and the private sector. He led development of WHO’s first treaty, the Framework Convention on Tobacco Control, and the development of the Global Strategy on Diet and Physical Activity. Dr. Yach is a South African national. He established the Centre for Epidemiological Research at the South African Medical Research Council which focused on quantifying inequalities and the impact of urbanization on health. He has authored or co-authored over 200 articles covering the breadth of global health issues. Dr Yach serves on several advisory boards including those of the Clinton Global Initiative, the World Economic Forum, the PAHEF Foundation, the Institute of Medicine, the Oxford Health Alliance and Vitality USA. Bio for Mohan Sawhney
Prof. Sawhney is a globally recognized scholar, teacher, consultant and speaker in strategic marketing, innovation and new media. His research and teaching interests include marketing and media in the digital world, process-centric marketing, collaborative marketing, organic growth and network-centric innovation. He has been widely recognized as a thought leader. Business Week named him as one of the 25 most influential people in e-Business. Crain’s Chicago Business named him a member of “40 under 40”, a select group of young business leaders in the Chicago area. He is a Fellow of the World Economic Forum. Prof. Sawhney is the co-author of five books. His most recent books are Collaborating with Customers to Create (2008) and The Global Brain: your Roadmap for Innovating Smarter and Faster in the Networked World (2007). His research has been published in leading journals like California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. He has also written several influential trade articles in publications like the Financial Times, CIO Magazine, and Business 2.0. He has won several awards for his teaching and research, including the 2006 Sidney Levy Award for Teaching Excellence at the Kellogg School, the 2005 runner-up for Best Paper in Journal of Interactive Marketing, the 2001 Accenture Award for the best paper published in California Management Review in 2000 and the Outstanding Professor of the Year at Kellogg in 1998. Students have nominated him as one of the top 5 professors at Kellogg in 2008 and 2009. Prof. Sawhney advises and speaks to Global 2000 firms and governments worldwide. His speaking and consulting clients include Accenture, Adobe Systems, Alticor, Banco Real, Boeing, Cisco Systems, Dell, DuPont, Ericsson, Fidelity Investments, General Mills, Goldman Sachs, HCL Technologies, Honeywell, IBM Consulting Services, Infosys, Johnson & Johnson, Kellogg Company, Kraft Foods, Microsoft, Motorola, MTV Networks, Nissan Motor, Nomura Research Institute, Raytheon Missile Systems, SAP, Sony, Teradata and Thomson Corporation. He serves on the boards and advisory boards of several technology startup companies, including EXLservice, Bahwan Cybertek, vMock and Pagewell. Prof. Sawhney holds a Ph.D. in marketing from the Wharton School of the University of Pennsylvania; a Master’s degree in management from the Indian Institute of Management, Calcutta; and a Bachelor’s degree in Electrical Engineering from the Indian Institute of Technology, New Delhi. Bio for Dan Pink Daniel H. Pink is the author of four provocative, bestselling books on the changing world of work.
In his latest book, Drive: The Surprising Truth About What Motivates Us, Pink shows us that the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Based on forty years of scientific data supporting his argument that people need intrinsic rather than external motivation, Pink’s work revolutionizes the way that we look at performance and motivation.
In A Whole New Mind: Why Right-Brainers Will Rule the Future, Pink charts the rise of right-brain thinking in modern economies and describes the six abilities individuals and organizations must master in an outsourced, automated age. A Whole New Mind is a long-running New York Times and BusinessWeek bestseller that has been translated into 20 languages.
Pink’s The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need is the first American business book in the Japanese comic format known as manga. (In 2007, he won a Japan Society Media Fellowship that took him to Tokyo to study the manga industry.) Illustrated by award-winning artist Rob Ten Pas, The Adventures of Johnny Bunko was one of the bestselling graphic novels of 2008 and the only graphic novel ever to become a BusinessWeek bestseller. The book is now being translated into 14 languages.
His first book, Free Agent Nation: The Future of Working for Yourself, was a Washington Post bestseller that Publishers Weekly says “has become a cornerstone of employee-management relations.” Pink's articles on business and technology appear in many publications, including the New York Times, Harvard Business Review, Fast Company and Wired, where he is a contributing editor. He has provided analysis of business trends on CNN, CNBC, ABC, NPR and other networks in the U.S. and abroad. He also lectures to corporations, associations and universities around the world on economic transformation and the new workplace.
A free agent himself, Pink held his last real job in the White House, where he served from 1995 to 1997 as chief speechwriter to Vice President Al Gore. He also worked as an aide to U.S. Labor Secretary Robert Reich and in other positions in politics and government. He received a BA, with honors, from Northwestern University, where he was elected to Phi Beta Kappa, and a JD from Yale Law School. To his lasting joy, he has neverpracticed law. Pink lives in Washington, DC, with his wife and their three children. Bio for Jackie Yeaney As Executive Vice President and Chief Marketing Officer at PGi Jackie is responsible for all aspects of PGi’s worldwide marketing, SMB sales, branding, and customer experience efforts. Prior to PGi, Jackie was Chief Marketing Officer and Senior Vice President of Sales, responsible for EarthLink’s customer lifecycle. She led brand positioning and message development across all of EarthLink’s lines of business. Previously, Jackie was also Executive Vice President and Chief Marketing Officer for HomeBanc Mortgage Corporation in Atlanta. Prior to joining HomeBanc in 2004, Jackie was the Managing Director for Consumer Marketing at Delta Air Lines. She managed worldwide marketing communications, corporate brand strategy, and orchestration of customer service initiatives. Jackie owned and managed all facets of the SkyMiles program, the 3rd largest airline loyalty program (over 30 million members).
In addition, Jackie was a manager in the Atlanta office of The Boston Consulting Group (BCG). She joined BCG’s Boston office in 1996 and also worked in their Zurich office for a year as part of a global exchange effort. While working for BCG, she primarily consulted for clients in the airline, telecommunications, and financial services industries. Jackie’s career also included time as an engineering consultant with Booz-Allen and Hamilton, Inc. and as a Captain in the U.S. Air Force where she held the highest level security clearance. Her responsibilities included the development and deployment of a $30M intelligence system that analyzed battlefield data during and after Desert Storm. Jackie holds an MBA from the Sloan School of Management at MIT and a BS in electrical engineering from Rensselaer Polytechnic Institute. She spends most of her free time with her husband Eric and there three children Connor, Carissa, and Alec, but also enjoys soccer, hiking, reading, fantasy football, cooking, and relaxing around New Hampshire mountains and lakes. Jackie is serving her 5th year as the President of the Board for Open Hand--an Atlanta-based organization that delivers nutrition services and over 4500 meals a day to the chronically and critically ill. Bio for Janet Carr Janet Carr is currently Senior Vice President, Strategy and Customer Engagement, for Coach, a leading marketer of men’s and women’s accessories and leather goods. She joined Coach in 2005 and is responsible for leading all aspects of the brand and business strategy globally and for developing deep and actionable consumer insights that inform a broad range of business decisions. Her team is also responsible for developing and implementing the global customer engagement strategy – integrated programs tailored to actionable consumer segments designed to drive long-term loyalty. Prior to joining Coach, Janet was with Gap Inc., in a similar role for the International Division and Banana Republic. Other prior work experience includes Vice President of Corporate Pricing for Safeway, and 7 years of management consulting focused on consumer and retail strategy for Booz Allen & Hamilton. Janet has experience developing and implementing innovative brand and business strategies for many consumer categories and industries, and has broad expertise across North America, Asia, and Europe. Janet holds a BA in Zoology and a MA in Biology from San Jose State University and a MBA from Cornell University’s Johnson Graduate School of Business.
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