Conference Day Two:
Tuesday, October 19

Administrative Details:
Registration from 7:00 am – 7:00 pm
Breakfast & Networking from 7:00 am – 8:00 am
Spotme Orientation from 7:50 am - 8:00 am (optional but encouraged)
Luncheon from 12:15 pm – 2:15 pm
Show Floor Hours Apply
Networking Reception from 6:00 pm – 7:00 pm
OCI Awards Dinner Celebration from 7:00 pm - 9:00 pm  

Agenda:

Session Descriptions:

Discover 1: Top Tips for Repeatable Breakthrough Innovation
An e-nteractive, expert panel anchored, sharing of best practice for breakthrough innovation

If breakthrough innovation were easy, everyone would be doing it. But history shows that companies are challenged in this regard. This session will generate a best in class view of critical breakthrough innovation enablers for different companies.  Building on the foundation of the 10 year study into corporate innovation conducted at RPI that led to “Grabbing Lightning”, our expert panel will contribute their own experiences of designing and executing Management Systems that enable BI, including Mandate/Scope of the BI initiative, Structure, Processes, Skills and Talent Development, Leadership and Governance, Metrics and Rewards, and BI System Resources.

Panelists will comment on the two enablers that are working well and the two that are their most severe challenges.  Throughout the discussion, real time ranking of these enablers by the delegates will drive elicited input from the floor to take this model to a new level.

  Discover 2: What's Next for the Voice of the Customer?
An experienced panel of practitioners will have a spirited discussion of the current trends in VoC.  By attending this session, you will see various points of view on whether to use traditional or progressive VoC methods, or whether to use VoC at all!  Given how VOC has evolved over the years, we’ll dive into:

• Are there emerging VoC techniques that can keep you ahead of your competitors?
• Does VOC limit innovation breakthroughs?
• How has social media affected VoC?
• Is traditional VoC going by the wayside?
• What will the role of VoC play in an era of customer co-creation and mass customization?
• Should you use traditional or progressive VoC techniques?  Why?
• Is there still value in good VoC?

Attendees will leave with a greater appreciation of what works, what does not, and what the future holds. 

Discover 3: The Coca-Cola Freestyle™: Working Together To Create Iconic Design
Coca-Cola is reinventing the soda fountain business with its stylish, compact and game changing Coca-Cola Freestyle™ dispenser that delivers over more than 100 branded beverages. The Coca-Cola Freestyle has been called “the Ipod of dispensers” in recognition of its design elegance and intuitive user interface. But how do you create such a stylish, highly functional piece of equipment from a blank sheet of paper? What are the roles of different functions when creating such an iconic design?  In this session, The Coca-Cola Company and Invetech, the Coca-Cola Freestyle engineering partner, will discuss the cross-functional roles, integration points and creative tensions that lead to insightful discoveries, balanced design and effective piloting of a breakthrough innovation.
Coke and Invetech will reflect on examples that show how cross-functional integration leads to iconic design that can also be is functional.

Attendees can expect to gain insight into:
• How to create stylish, functional products from scratch
• Different functions creative roles when designing new, game-changing products
• How to manage creative tensions when driving innovation
• Ways of working together to discover, create and pilot an iconic yet functional design

  Develop 1: Managing 21st Century Product Development with 21st Century Global Teams
Learn to identify the delays that affect teams during the development phase and discuss suggestions to plan for them. The results of the latest survey on the use of modern social media technology in helping global teams during development will also be shared.

Develop 2: The Right Amount of Structure and Process: Live SWOT Analysis of Product Development Processes
Today's realities require a new level of fluidity and adaptability in all aspects of the business including product development. This session will engage the participants to identify how new approaches may be applied. The goal is to explore how to match a method to the problem; execution is the key. Companies are developing new approaches for product development because one size does not fit all.

• How one company matches the product development approach to the characteristics of the challenge
• How using a competition can elicit unforeseen outcomes
• How process and structure can be the entrepreneur's friend

  Develop 3: The Business Side of Development: Increasing the Probability of Success
Have you faced product development challenges that required collaboration with senior management. cross-functional teams, and third-party partners to resolve? In an effort to reduce risk and ensure customer satisfaction, Cerifian introduced change to the Software Development Life Cycle methodology - waterfall to agile; systematically leveraged tools/partners to improve system performance; migrated customers from legacy systems to software as a service (SaaS) platform; and modified the output processes.

Attendees will experience each scenarioas a role play, participate in a troubleshooting dialogue, and then find out how Ceridian handled the changes and mitigated the risks.

Deliver 1: Managing the Global Ecosystem for Value Capture
SMART Technologies produces products that make classrooms, meeting rooms and workspaces more interactive and collaborative. To compete globally, SMART Technologies has worked with UPS, as a third party logistics provider, to position its inventory so that the right amount of product is directed to the right place at the right time.  Optimal staging and fulfillment of inventory has allowed SMART to manage its supply chain as a global ecosystem to create and capture more value by reducing overall transportation and inventory carry costs.

This session will present an overview of the steps taken by SMART and UPS to design and deliver a best-in-class integrated supply chain solution for both domestic and international markets that supports SMARTs product and service differentiation strategy. Specifically the session will consider: the supply chain factors that were considered in the product development process, the key challenges SMART faced getting new products to market, the alternatives and tradeoffs SMART considered, why they chose the path they're on and how SMART and UPS are working together to create value throughout the global ecosystem.

Deliver 2: Converting Ideas Into Actions: How We Leverage Consumer Insights to Create Commercial Success
The case study will discuss how General Mills uses deep consumer insights to create and launch successful new products.  Participants will hear a first-hand account of the events leading to the launch of a new product designed around consumers’ desires for simplicity in their food.  Two key players, the front end innovation guru and the backend marketing manager, collaborate to deliver a commercial success in the refrigerated case and a lively session for the participants.

Deliver 3: Driving Commercial Success: The Product is Not Enough
Winning in today's complex product innovation environment requires strategies and capabilities to deliver product ecosystems in global markets. This session will feature McKinsey and leading corporate innovators from Dow Corning, Milliken & Underwriters Lab, with the stories of how their companies deliver more than 'just the product.'